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Microsoft ending Windows 10 mobile, says switch to iPhone or Android

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Microsoft has put a lot of effort into both the iPhone and Android, where its Office products are available. It also has a partnership with Samsung, which sells some versions of its flagship Galaxy phones with Office pre-installed.

The company once had huge plans for Windows on mobile devices, particularly when it refreshed the operating system in 2010 and launched Windows Phone 7. At the time, it held a parade and declared that both BlackBerry and iPhone were dead. Microsoft also acquired Nokia’s mobile unit so that it could build Windows Phone products internally. That too was a failure, and Microsoft eventually wrote down its $7.6 billion Nokia acquisition.

There are lots of reasons Windows failed on mobile. The largest was probably because there weren’t enough apps, including popular ones that were also available on Android and iPhone. Terry Myerson, the former head of Windows Phone, talked a bit about its failure in March of last year.

“We had a differentiated experience, but it’s so clear in hindsight that the disruption in business model which Android represented was enormous, and that building our early versions of Windows Phone on an incomplete Windows CE platform, designed for small embedded systems, left us too hobbled to ever catch up,” Myerson said.

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